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ShopToFind Advertising Policies

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Welcome to the Website(s) Product Submission Policy for Advertising MerchantsThese product submission policies closely follow, and often mirror, those of Google Product Submission Guidelines intends to enable businesses of all sizes, with a focus on small online retailers, from around the world, to promote a wide variety of products and their respective websites on the Website(s) in order to help merchants reach potential customers and audiences, with the intent to provide consumers and merchants with the best possible experience for bringing consumers and merchants together in an online venue that is enjoyable to all.

The Merchant Advertising Policies, like Google, deals with five (5) general areas:

  • Required Required Elements: Certain information about a merchant, the merchant's feed of products, and the merchant's website that must be met in order to participate in the merchant advertising program

  • Prohibited Prohibited content: Content and products that you are NOT allowed to list on the Website(s)

  • prohibited practices Prohibited practices: Actions and behavior that you can NOT do if you want to advertise with

  • restrictive Restricted content: Products you can advertise with limitations on

  • editoral Editorial and technical: Quality standards for your product listings and website functionality


Complete Information wants consumers to value and trust the website, the products they find listed by merchants, and for those merchants to be reputable retailers. Therefore, to maintain the integrity of the website, and its participating merchants, ALL merchants must fully and honestly complete a Merchant’s Registration form with accurate information, including, but not limited to, contact information, store policies, and a matching website page for each and every product submitted to for listing.

Each Merchant product listing MUST take a consumer shopper to the merchant’s own registered website and to the very same product page on that merchant’s website as submitted in the merchant’s product feed as listed on  Merchants must also provide an SSL encrypted shopping cart on their site for the shopper to make a purchase.

Safety & Security

  • Merchants MUST have an encrypted SSL (Secure Sockets Layer) installed on their website shopping cart to provide shoppers with a safe website checkout system that is on a HTTPS secure url. 
  • Merchants MUST have their entire site SSL encrypted (HTTPS on ALL website urls).  Should consumers report of any merchant with a non-SSL shopping cart or site, that merchant's products will be removed until the SSL is installed.
  • Merchant’s website should provide the consumer with verifiable SSL certification prior to their purchasing of products from that merchant.
  • Merchants MUST provide consumers with accurate and working contact information on their website. This is to ensure that merchants are legitimate and have consumer's best safety and interest in mind.

Merchants MUST provide consumers with their own website policies regarding privacy, shipping, returns, guarantees, etc.  Merchant Registration at will allow merchants to enter the direct link urls of these important policy locations and the information will be provided to the consumer shopper in a 'quick view' pop-up on each product page AND in the Store directory on the website.  Providing accurate and easy access to this information prior to visiting the merchant's site will help build a level of trust with the consumer shopper, providing the information is correct and easily accessible.

Merchants MAY also provide direct url links to their business' Facebook, Twitter, Pinterest, Newsletter, Google+, and/or Blog pages for consumers to reach these areas quickly to keep up with sales, new products, and other pertinent information about the merchant's business offerings.

Merchants are prohibited from submitting data feeds that contain or lead to website pages that have malicious content, bugs, worms, bots, spyware, malware, viruses, trojans, adware, browser hijacker programs, or any type of programming intended to harm the website, competitive merchants, consumers, consumer devices, obtain information via phishing or other unlawful methods. Any such attempts by merchants, or their advertising services agents, will be banned from the site and their information submitted to the appropriate authorities for legal prosecution.


Counterfeit goods does NOT allow merchants to promote for sale any counterfeit products - products that generally contain a trademark or logo that is identical to, or substantially indistinguishable from, another trademark or logo with the intent to mimic a brand’s features or a product in an attempt to pass itself off as a genuine product.

Dangerous products wants to make sure the public remains safe, both online and offline, so we do NOT allow the promotion of products that cause harm, damage, or injury to any individual, person, place, animal, wildlife, or things, period.

Examples of dangerous content: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products.

Products that enable dishonest behavior also values honesty and fairness for all and therefore we do NOT allow the promotion of products that are designed to enable dishonest behavior.

Examples of products that enable dishonest behavior: Hacking software, hacking instructions; false and fake documents; academic cheating products or services.

Offensive or inappropriate content values diversity and respect for others and strives to prevent offending users by allowing products to be advertised on our website(s) that are not conducive to promoting human values.

For this reason, we do NOT allow promotion of any of the following types of products:

  • Products that promote hatred; violence; harassment; racism; sexual, religious or political intolerance, or organizations with such views

  • Products that are intended to shock or disgust

  • Products that are exploitative or that appear to assist in unfairly capitalizing the expense of others

Examples of inappropriate or offensive content: Bullying or intimidation of an individual or group; racial discrimination; hate group paraphernalia; graphic crime scene or accident images; cruelty to animals; murder; self-harm; extortion or blackmail; sale or trade of endangered species.


Irresponsible data collection & use wants users to trust that information about them will be respected and handled with utmost and appropriate care. As such, our advertising merchants may NOT misuse this information, nor collect it for unclear purposes, or without appropriate security measures.

Examples of user information that must be handled with care: customer's full name; their mailing address, email address; telephone number(s); driver's license, date of birth, social security number, tax ID number, banking information or financial forms.  Merchants must be clear for any purpose of intent when collecting information regarding race, sex, sexual orientation, marital status, national heritage, ethnicity, and/or political or religious affiliations.

Examples of irresponsible data collection and use: Obtaining the following data over non-secure SSL (https://) server connections:

  • Username or email in combination with passwords

  • Credit and debit card numbers

  • Bank and investment account numbers

  • Checking account numbers

  • Wire transfer numbers

  • National identity, pension, social security, tax ID, health care, or driver's license number

Misrepresentation of self or product does not want users to feel misled by the content promoted on Shopping Site and that means Merchants are expected to be upfront, honest, and provide consumers with the information that they need to make informed decisions. For this reason we do NOT allow the following:

  • promotions that prompt users to initiate a purchase, download, or otherwise make a commitment without first providing all relevant information and obtaining the user’s explicit consent

  • promotions that represent you or your products in a way that is not accurate, realistic, and truthful


The policies below cover content that is sometimes legally or culturally sensitive. Online promotion can be a powerful way to reach customers, but in sensitive areas, we will work hard to avoid showing these product listings when and where they might be inappropriate.

For that reason, we allow promotion of the content below, but on a limited basis. These promotions may not show to every user in every location, and merchants may need to meet additional requirements before their product listings are eligible to run. Note that not all products, features, or Website(s)s are able to support this restricted content.

Adult-oriented content restricts promotion of the following types of adult-oriented content:

  • adult merchandise

  • sexually suggestive content

  • images containing exposed skin and nudity

When promoting adult content you may not do any of the following:

  • violate applicable laws or regulations for any location that you target

  • target minors

  • promote sexually explicit content

  • promote content with underage or non-consensual sexual themes, including child sexual abuse content

  • promote services that may be interpreted as providing sexual acts in exchange for compensation

Examples of restricted adult content: sex toys; adult magazines; sexual enhancement products; sexually suggestive lingerie promotions.

Alcoholic beverages restricts the promotion of alcoholic beverages and drinks that resemble alcoholic beverages.

When promoting alcoholic beverages, you may NOT do any of the following:

  • violate applicable laws and industry standards for any location that you target

  • target individuals below the legal drinking age

  • imply that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing

  • imply that drinking alcohol provides health or therapeutic benefits

  • portray excessive drinking in a positive light or feature binge or competition drinking

  • show alcohol being consumed in conjunction with the operation of a vehicle of any kind, the operation of machinery, or the performance of any task requiring alertness or dexterity

Examples of restricted alcoholic beverages: beer; wine; sake; spirits or hard alcohol; Champagne; fortified wine; non-alcoholic beer; non-alcoholic wine; and non-alcoholic distilled spirits.

Copyrighted content restricts the promotion of copyrighted content. If you would like to promote copyrighted content and believe you are legally authorized to do so, you can contact us.

Gambling-related content restricts the promotion of gambling-related content.

Examples of restricted gambling-related content: national or private lotteries; sites offering bonus codes or promotional offers for gambling sites

Healthcare-related content restricts the promotion of healthcare-related content such as the following:

  • prescription drugs

  • unapproved pharmaceuticals and supplements regulated by the FDA or other laws

  • pregnancy and fertility-related products

  • sexual enhancement treatments

The restrictions that apply to this content may vary depending on the product you're promoting and the countries that you're targeting. Some content, such as unapproved pharmaceutical supplements, may not be promoted anywhere.

Depending on the content you’re promoting and the countries where your listings appear, you may need to apply for preauthorization with before advertising certain healthcare-related content.

Political content

When promoting political content, you need to comply with the following requirements:

  • applicable laws and industry standards for any location that you target

  • any applicable election "silence periods"

Examples of political content: promotion of political parties/candidates, political issue advocacy.

Trademarks does NOT restrict use of trademarks by merchants in the title or description of an ad when it’s for a trademarked product or a product compatible with the trademarked product. Merchants need to reference trademarks to be able communicate to users what they are offering, and users need that information as it is relevant to their searches. We will review claims by trademark owners that claim their trademark is likely to cause consumer confusion about the origin of a product. 


Editorial & professional requirements

In order to provide the highest quality user experience, requires that all merchants product listings meet high professional and editorial standards. The products displayed on ShopToFind should lead users to the matching product listings on the merchant's site and that all information landing pages are relevant, useful, and easy to interact with.

Examples of promotions that do NOT meet these editorial and professional requirements:

  • a display URL that does not accurately reflect the URL of the landing page, such as "" taking users to ""

  • gimmicky use of words, numbers, letters, punctuation, or symbols such as FREE, f-r-e-e, and F₹€€!!

  • sites that are under construction, parked domains, or are just not working

  • sites that have disabled the browser's back button

  • sites that are not viewable in commonly used browsers - do not limit shoppers by limiting the type of browser your site may 'require' or need to be viewed properly

  • Merchants are encouraged to ensure that their websites are mobile friendly for all mobile devices

About our policies requires that all merchant advertisers comply with all applicable laws and regulations and abide by the policies described above. We recommend that all merchants familiarize themselves with our policies, and keep abreast of any changes that may be made. Failure to comply with our requirements may result in your products being removed and/or your merchant account being blocked, and/or removed until compliance with our requirements are met.

All Policies/Rules are subject to change at any time without notice.

Merchants that fail to comply with these policies and requirements are subject to having their entire product feed immediately removed from the website.  Merchants may re-submit their product feed anytime during the pre-paid period once they have corrected their feed to comply with the requirements.  NO REFUNDS will be given if feeds are removed for failure to comply with these policies. Effective Date 1/1/16 to Present

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